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What Happened To UFC Strike NFTs?

Are UFC Strike NFTs Worth It?

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts promotion company in the world. It has gained immense popularity over the years and has become a global phenomenon.

In recent times, UFC has been exploring new ways to engage with its fans and has been looking for innovative ways to monetize its brand.

One such attempt was through the launch of UFC Strike NFTs. NFTs, or non-fungible tokens, are unique digital assets that can represent ownership of a specific item or piece of content.

In this case, the UFC Strike NFTs were designed to give fans exclusive access to rare and valuable moments from recent UFC events.

Losing Its Momentum?

A Champions NFT could be seen listed for a few thousand dollars at the height of the craze, with others listed in the hundreds.

This created a lot of excitement among fans and collectors alike, as it was not only a way to own a piece of UFC history but also potentially make a profit from it. Now, the top Champion NFTs go for only a few hundred dollars, showing a significant drop in value.

With the rise of cryptocurrencies and NFTs, many saw the UFC Strike NFTs as a smart investment. However, several factors have contributed to their decline in value…

Poor Publicity For NFTs and Crypto

One of the major reasons for the decline in value of UFC Strike NFTs is the negative publicity surrounding NFTs and cryptocurrencies.

In recent months, there has been a lot of skepticism around the concept of NFTs, with many questioning their actual value and potential for long-term success. This has led to a decrease in demand for NFTs, including those from the UFC.

Moreover, with the volatile nature of cryptocurrencies, many potential buyers may be hesitant to invest large sums of money in NFTs, especially if they are unfamiliar with the concept. This has led to a decrease in demand and subsequently, a drop in value for UFC Strike NFTs.

Saturation in the Market

Another factor contributing to the decline of UFC Strike NFTs is the saturation in the market. With more and more companies, organizations, and individuals jumping on the NFT bandwagon, there is a flood of NFTs available for purchase. This has made it difficult for UFC Strike NFTs to stand out and maintain their initial value.

Additionally, with each pack drop for new UFC Strike NFTs, the market becomes even more saturated. This means that there is a constant influx of new and potentially more valuable NFTs being introduced, making it challenging for older ones to hold their value.

Dapper Labs (the company behind UFC Strike) has attempted to address this issue by introducing “burn” challenges that allow users to burn lower value NFTs in exchange for a chance at higher value ones. However, this has also led to some backlash from fans who feel like they are being pressured into constantly buying new packs in order to keep up with the evolving market.

Lack of Incentives for Holders

In traditional trading card markets, holders of rare and valuable cards often receive incentives such as tournaments, collectors’ clubs, exclusive merchandise, and more. However, with NFTs being a relatively new concept, there is currently a lack of similar incentives for holders.

Below are the listed rewards/benefits for UFC Strike Champions:

  • Free tickets to UFC events
  • Exclusive Lounges at select UFC events
  • Limited Edition Merchandise
  • Quarterly Airdrops
  • Private Discord Channel
  • VIP Experiences for select Champion Club Members

Is It Worth It?

As of the time of writing, a Champion’s Club NFT ranges from a few hundred dollars. For example, The Carla Esparza (TUF: A CHAMPION WILL BE CROWNED) is only $210 on the low end. This could be worth it for fans who are already spending money on UFC merchandise and events, but may not be worth it for those solely interested in the collectible aspect.

Sure, there is the Champion’s club for UFC Strike NFT holders, and fans have the opportunity to earn rewards by participating in challenges and tournaments. However, for the rest of the market, there is little incentive to hold onto NFTs for a long period of time.

Will UFC Strike NFTs Make A Comeback?

It’s hard to predict the future of UFC NFTs in general, let alone UFC Strike NFTs. While there are some challenges and competitions that provide incentives for holders, it may not be enough to sustain long-term interest and demand for these digital collectibles.

However, as the popularity of UFC and other sports continues to grow globally, there is a possibility that we may see a resurgence of interest in UFC Strike NFTs. With more people joining the world of cryptocurrency and digital assets, there may be a larger pool of potential buyers for these unique pieces.

After spending a few hundred dollars on these NFTs during the hype cycle, it hurts to see the value of them go down. At least I can replay them over and over again to learn some of the techniques.

Overall, the opening experience is fun and waiting in line to get a scarce item is exhilarating, even though I knew it was to increase sales. It worked… A part of me hopes that it makes a comeback, just so that I can make some of my money back.

Final Thoughts

Other MMA organizations such as ONE FC has also jumped on the NFT trend, and it will be interesting to see how the market develops in the future. UFC Strike NFTs may not have had the same level of success as other sports NFTs, but they still hold value for die-hard fans and collectors.

Digital assets collection might not be for every fan but we have to respect these organizations for embracing new technology and providing an opportunity for their fans to own a piece of history.


Whether UFC Strike NFTs were purely a ploy for marketing or not, they have certainly generated buzz and sparked discussion in the MMA community.

There are a plethora of amazing moments and fighters in UFC history, so it’s exciting to think about the potential for NFTs to capture and immortalize these moments.

What do you think? Would you be interested in owning a UFC Strike NFT? Do you see them becoming more valuable in the future or fading into obscurity?

Are you more of a Bitcoin person? We’d love to hear your thoughts and if you’d like to learn about which fighters are Bitcoiners, check out this article exclusively on MMA Panda: Are There MMA Organizations Paying Their Fighters In Crypto?